Author(s): Clive Whichelow

Writing & Reading

Over last thirty years, new technology, fashion, and social set-ups have spawned new cliches galore. Everything on the Internet is available at the 'click of a mouse', TV presenters ask the audience to 'give it up' when they want them to applaud, call centres tell us 'we value your call' even though 'all our operators are busy'. And if you're 'gobsmacked' by all this you may be told to 'get a life', 'chill out' or 'whatever'. It's Not Rocket Science sifts through all aspects of modern life to find the most prevalent, ubiquitous and downright irritating cliches of our age. This high-octane, caffeine-fuelled, dictionary of cliches highlights the freshly-hackneyed phrases we're being subjected to 24/7. So how good is that? And what's not to like?