Eyes Wide Open: How to Make Smart Decisions in a Confusing World
In a fast-moving world we're often overloaded with differing opinions, conflicting data and changing advice. In this essential guide, Noreena Hertz offers practical steps to making better, smarter decisions.
Most of us think we make decisions for the right reasons: we scour books, we talk over options with our friends, we search the internet, we ask experts, we look at data or we trust our guts. But how hard do we scrutinise those we listen to? How much do we interrogate the information they provide? Are we open to new ways of tackling problems? Or are we swayed by how we've made decisions in the past?
Noreena Hertz reveals the extent to which life-altering, business-affecting, policy-determining, and also health-defining decisions are being made based on partial information, assumed wisdoms, corrupted data and insufficient scrutiny. She provides a clear, practical toolkit for how you can be a smarter decision-maker and better problem-solver.
Whether knowing when to trust experts and when to trust the internet or how you can be unconsciously swayed by certain behaviours or phoney stats, this books instructs you how to make better choices and more accurate predictions - through your personal life, your work and all your decisions.
'A wise, witty and inspirational guide to decision-making' Simon Sebag Montefiore, author of Jerusalem: The Biography
'Helps you to survive the digital deluge... It's provocative, helpful and funny' Martha Lane Fox
'Provides great insights into how we make decisions and how we should be making them. It brilliantly combines academic research with a very pragmatic and helpful approach' - Michael Lynton, CEO of Sony Entertainment, Inc.
'Witty, well-researched and practical ... an invaluable guide for anyone facing tough decisions in today's complex world' Dominic Barton, Global CEO of McKinsey & Co.
'With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I'd recommend a prudent first step-get this book' Robert B. Cialdini, bestselling author of Influence
'The go-to handbook for thinking intelligently and keeping your wits about you in an increasingly complicated and digital world' - Don Tapscott, bestselling author of Wikinomics
'One of the world's respected thinkers. Her pioneering concepts ... have the potential to impact government policy, public security and economic growth' CNN
'One of the world's leading thinkers'-Observer
'One of the world's most inspiring women'-Vogue
'One of the top British Public Intellectuals'-Guardian
Noreena Hertz is a best-selling author and academic, described by The Observer as 'one of the world's leading thinkers'. She has provided keynote addresses at TED and the World Economic Forum, advises a range of major corporations and is Associate Director of the Centre for International Business and Management, University of Cambridge.