Publicity, Newsletters and Press Releases
Author(s): Alison Baverstock
Ideal for those who have to create publicity, newsletters, and press releases (and who commission them from others), this book is full of advice on how to generate publicity and promote public relations by using words effectively. Exercises reinforce points and there are examples throughout.
Product Information
CONTENTS; 1. INTRODUCTION; 2. Why using the right language is so important; 3. Getting it right: a short guide to promotional writing; 4. Publicity; 5. Newsletters; 6. Press Releases; 7. TROUBLE SHOOTING: WHAT TO DO WHEN THINGS GO WRONG; INDEX
General Fields
- :
- : oup
- : oup
- : 25 July 2002
- : United Kingdom
- : books
Special Fields
- : Alison Baverstock
- : Paperback
- : OCT02
- : 659
- : 96
- : cartoons, boxes, flow diagrams
