Author(s): Gjoko Muratovski
We live in a society that defines us by what we consume and how. Every day we make purchasing decisions that express our sense of belonging, our commitments to the environment, and our systems of belief. We often choose to buy things, not necessarily because we need them, but because we believe that these things will help us express who we are in our own eyes and in the eyes of others. Whether we like it or not, consumerism is the prevalent ideology of our time. Led by Gjoko Muratovski who has long been influential at the intersection of design and business, "Consumer Culture" is the ideal starting point for an investigation into the social construction of the global economy."
Gjoko Muratovski has more than twenty years of international design and branding experience. He is the editor-in-chief of the "Journal of Design, Business & Society" and holds senior academic positions at Tongji University, China, and Auckland University of Technology, New Zealand.