A fresh voice on leadership--and a senior leader at one of the world's largest communications networks --reveals that success comes by focusing on the journey, not just the destination. When Elise Mitchell founded Mitchell Communications in 1995 she had no idea how successful the boutique communications agency would become. Under Mitchell's leadership, the agency grew more than 500 percent in just five years. In 2012, Dentsu Inc., the world's largest advertising agency, bought the company, retaining Mitchell as CEO and also elevating her to the role of CEO for Dentsu's public relations network. Drawn from Elise Mitchell's extensive experience, Leading through the Turn reveals Mitchell's hard-won lessons for achieving success while enjoying the journey along the way. Her refreshing approach to leadership is revealed through first-hand stories of her rise to the top and interviews with well-known leaders, as well as stories from Elise's motorcycle trips around the world.
Elise Mitchell is CEO of Mitchell Communications Group and the CEO of the Dentsu Aegis Public Relations Network. Known for turning her boutique communications firm into an Inc. 500 fastest growing companies in the US, she's regularly brought in to speak on her approach for achieving a deeper more meaningful success in business and in life. Business audiences are drawn to her columns on Entrepreneur.com, Mashable.com and other business publications.
AcknowledgmentsIntroduction: The View from the Cargo Hold Part 1: Jumping into LeadershipChapter 1: Explore the RoadsChapter 2: Scrap the MapChapter 3: Take the HandlebarsChapter 4: Slipstreaming Part 2: Going Full ThrottleChapter 5: Master the ManeuversChapter 6: Defining a DestinyChapter 7: Steer Left. Turn RightChapter 8: The Fork in the RoadChapter 9: Moving Full SpeedChapter 10: In the Friction ZoneChapter 11: The Art of the Pivot Part 3: Enjoying the RideChapter 12: AwakeningChapter 13: Journey Toward SignificanceChapter 14: There Awaits AppendixNotesIndex