Author(s): Danah Zohar & Ian Marshall

Society & Culture

An inspirational new book on how to achieve sustainable capitalism and a more fulfilled life by the authors of SQ and The Quantum Self. In their new book Danah Zohar and Ian Marshall envisage two scenarios. The first is business as we know it today - all short-term interest, short-term gain, isolationist thinking, with the material bottom line as king. The second envisages a business culture driven by fundamental values and a deep sense of purpose in which wealth is accumulated to generate a decent profit while acting to raise the common good. The emphasis is on 'stake-holder value', where stake-holders include the human race, present and future, and the planet itself. These are the values of Spiritual Capital. The crucial question, which Zohar and Marshall address, is: How we can move from one scenario to the other? They show how we need to consider three types of capital to make the leap. Rational Intelligence (IQ) and Emotional Intelligence (EQ) are needed to diagnose the current state, and then the twelve qualities of Spiritual Intelligence (SQ) can be used to bring about the final transformation. The ultimate goal is sustainable capitalism within a framework of a more meaningful working life. First published 2004.