Author(s): Richard Watson
From the author of the international bestseller Future Filescomes the one book you need to prepare for the world of tomorrow.
On most measures that matter, we've never had it so good. Physically, life for humankind has improved immeasurably over the last fifty years. Yet, spreading across the world, there is a crisis of confidence in progress.
To a large degree, the history of the foreseeable future will be about the relationship between people and technologies developed by a tiny handful of designers and developers. These inventions will undoubtedly change our lives, but - as they transform the media, the economy, healthcare, education, work, and the home - there is the persistent question of whose interests are being served. Are these technologies here for our benefit? Or are we here for theirs?
Richard Watson hereby extends an exuberant invitation for us to think deeply about the world of today and carefully consider what kind of future we really want to create.
'A highly readable, witty and wise book, richly informative, sharply critical but balanced, an excellent investigation of the achievements and predictions of digital technology.' - Theodore Zeldin, author of The Hidden Pleasures of Life;;'Richard Watson doesn't write like your average futurist. He's interested in people, not machines, and so his analysis of the way our world is changing has a very human and accessible quality. Most futurists seek to sell you a vision of the future, but Richard's there to help show you the way.' - Antony Funnell, presenter of Future Tense;;'With Digital vs Human Richard Watson has put himself at the vanguard of a new movement of progressive thinkers. This is a fascinating book - at once enthusiastic about the opportunities of the future and sceptical of the blind faith which fails to ask an all important question: where, exactly, are the lights of progress leading us?' - Luke O'Sullivan, editor of Quadrapheme;;'A remarkable and important book, which examines our possible futures with great humanity and a clear eye. This is a book that everyone should read.' - Lavie Tidhar, author of A Man Lies Dreaming
Richard Watson is a writer, speaker, and strategist who works with leadership teams to challenge existing thinking about what is obvious or inevitable. He is also the founder and publisher of What's Next, a website that documents global trends, and the co-founder, with Oliver Freeman and Andrew Crosthwaite, of Futures House Europe, a specialist scenario planning consultancy. Richard is the author of the bestselling book Future Files (Scribe), which has been translated into 14 languages. He lectures regularly in London Business School's Executive Education programmes.