Blink: The Power of Thinking Without Thinking
An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person...This international bestselling book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again. "Trust my snap judgement, buy this book: you'll be delighted." (The New York Times). "Compelling, fiendishly clever." (Evening Standard). "Brilliant...the implications for business, let alone love, are vast." (Observer). "Superb...this wonderful book should be compulsory reading." (New Statesman). "Blink might just change your life." (Esquire). "Should you buy this book? You already know the answer to that." (Independent on Sunday).
December 2014 Book of the Month.
Author, journalist, and cultural commentator Malcolm Gladwell was born in 1963. He has worked for the Washinton Post and the New Yorker. His bestseller, The Tipping Point captured the world's attention with its theory that a curiously small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena.