At the Beach: 100 Years of Summer Fashion in New Zealand

Author(s): New Zealand Fashion Museum

NZ Art and Artists | Fashion

At the Beach: 100 years of summer fashion in New Zealand celebrates changing beach fashions and fun since the early 1900s. What we did and what we wore reveals our relationship to the coast and the changes in social attitudes to modesty and participation in leisure pursuits. From the neck to knee bathers of the Edwardian era to the skimpy bikinis of the 1970s and beyond see how and why swimwear shrank. With over 100 images the book shares some personal beach experiences, explores the relationship between glamour and the beach, the rise of the perfect tan and uncovers the history of our swimwear industry riding the local and global fashion wave. At the Beach goes in search of the influence of the beach on our New Zealand identity.


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The New Zealand Fashion Museum was established in 2010 as a Charitable Trust, to record and share the stories of the people, objects and photographs that are part of our social history and have contributed to the development of New Zealand's unique fashion identity. Through exhibitions, publications and the online museum this history is made relevant, visible and accessible to a broad audience. To find out more visit the museum at

Never far from the edge introduction by Doris de Pont; Blush, burn, bronze the changing face of tanning by Cecilie Geary; Glamour bringing the bling by Cecilie Geary; Made in New Zealand taking the plunge by Doris de Pont; Life's a beach our stories by Raewyn Alexander

General Fields

  • : 9780994114716
  • : New Zealand Fashion Museum Charitable Trust
  • : New Zealand Fashion Museum Charitable Trust
  • : October 2015
  • : New Zealand
  • : books

Special Fields

  • : New Zealand Fashion Museum
  • : Paperback
  • : 88