Almost everyone makes New Year resolutions, which is a testament to the strength of our desire to achieve positive personal change. And the research on precisely what we resolve to change is very revealing. For example, a substantial proportion of resolutions involve losing weight, getting fitter and giving up smoking, and many of these commitments are made five years in a row - with the vast majority of people failing to keep to them by June.
Another paradox at the heart of our desire for personal improvement relates to the multi-billion-dollar diet industry. If diets work, how come we need so many - and new ones all the time? The psychological evidence shows that we persist in buying diet books and following fitness fads because we have been sold the idea that the new approach contains the secret ingredient to explain exactly why we've always failed in the past. In truth, the missing ingredient in all our attempts to achieve change is not a chemical or an exercise regime but a frame of mind: motivation is the key. The question is, how exactly do we motivate ourselves to achieve that elusive dream?
In his new book, the award-winning author and psychiatrist Dr Raj Persaud aims to answer this question and many more as he investigates the latest psychological research on motivation. And he comes up with some surprising conclusions.
The Motivated Mind offers a fresh and inspiring approach to understanding the key to success - the key to fulfilling your dreams and realizing all that you desire.