Jane Caro is a freelance copywriter, lecturer, author and media commentator. She has been a copywriter in advertising for 30 years, working for such agencies as Forbes Macfie Hansen, The Campaign Palace, JWT and Saatchi & Saatchi. She has won a number of awards for her creative work at shows around the world. She now runs her own communications consultancy, Jara Consulting, and does freelance work for a wide variety of agencies and clients. Somehow, she manages to squeeze in a job as a part-time lecturer in Advertising Creative at the University of Western Sydney. She is on the boards of The Public Education Foundation and Bell Shakespeare and is the author of two non-fiction books and two novels, and the editor of Destroying the Joint.