Fashion on the Ration: Style in the Second World War

Author(s): Julie Summers


In September 1939, just three weeks after the outbreak of war, Gladys Mason wrote briefly in her diary about events in Europe: 'Hitler watched German siege of Warsaw. City in flames.' And, she continued, 'Had my wedding dress fitted. Lovely.' For Gladys Mason, and for thousands of women throughout the long years of the war, fashion was not simply a distraction, but a necessity - and one they weren't going to give up easily. In the face of bombings, conscription, rationing and ludicrous bureaucracy, they maintained a sense of elegance and style with determination and often astonishing ingenuity. From the young woman who avoided the dreaded 'forces bloomers' by making knickers from military-issue silk maps, to Vogue's indomitable editor Audrey Withers, who balanced lobbying government on behalf of her readers with driving lorries for the war effort, Julie Summers weaves together stories from ordinary lives and high society to provide a unique picture of life during the Second World War. As a nation went into uniform and women took on traditional male roles, clothing and beauty began to reflect changing social attitudes.
For the first time, fashion was influenced not only by Hollywood and high society but by the demands of industrial production and the pressing need to 'make-do-and-mend'. Beautifully illustrated and full of gorgeous detail, Fashion on the Ration lifts the veil on a fascinating era in British fashion.


Available Stock:

Order this Item

Add to Wishlist

Product Information

A social history to be seen with: bestselling author of Jambusters (filmed as Home Fires) lifts the veil on wartime fashion.

Julie Summers is the author of Jambusters: the story of the Women's Institute in the Second World War, which inspired ITV's 2015 hugely successful drama Home Fires, now into a second series. She also wrote When the Children Came Home and Stranger in the House, among others. Fashion on the Ration was a major Imperial War Exhibition in 2015. She lives in Oxford.

General Fields

  • : 9781781253274
  • : Profile Books Ltd
  • : Profile Books Ltd
  • : February 2016
  • : United Kingdom
  • : April 2016
  • : books

Special Fields

  • : Julie Summers
  • : Paperback
  • : Main
  • : 391.009044
  • : 240