Publicity, Newsletters And Press Releases

Author: Alison Baverstock

Stock information

General Fields

Price : $25.95 NZD
ISBN : 9780198603849
Publisher : oup
Imprint : oup
Contained items :
Publication date : 25 July 2002
Produced in : United Kingdom
RRP : 25.95
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Product Type : books

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color :
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Author : Alison Baverstock
Series : One Step Ahead S.
Bind : Paperback
Edition : OCT02
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Language :
Dewey classification : 659
Library of Con LOCSH :
Pages : 96
BIC subject :
Illustrations : cartoons, boxes, flow diagrams
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9780198603849

Description

Ideal for those who have to create publicity, newsletters, and press releases (and who commission them from others), this book is full of advice on how to generate publicity and promote public relations by using words effectively. Exercises reinforce points and there are examples throughout.

CONTENTS; 1. INTRODUCTION; 2. Why using the right language is so important; 3. Getting it right: a short guide to promotional writing; 4. Publicity; 5. Newsletters; 6. Press Releases; 7. TROUBLE SHOOTING: WHAT TO DO WHEN THINGS GO WRONG; INDEX

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