The definitive guide to a new generation of natural beauty, skincare and makeup. The perfect Christmas gift for all beauty lovers. Choosing natural beauty doesn't mean ditching hi-tech products in favour of homemade potions. It means being conscious about what you're buying: what are you putting on your skin, what does it do and where does it come from? This honest, expert book will teach you how to recognise what your skin needs and how to buy the best products for you. It offers both time-honoured and modern techniques, tips and guidance for all ages, and showcases the powerful ingredients and brands that you need to know about. Imelda Burke is a leading expert in modern natural beauty. She was also one of its earliest champions - her London-based shop, Content Beauty, being the first to sell some of the biggest natural beauty brands from around the world.
The beauty industry is evolving and The Nature of Beauty is the definitive guide to this next generation of skincare, makeup and body care.
"The book is an essential guide for newcomers to natural beauty, or anyone wanting to learn a bit about natural products." -- Katrina Deisler beautyandthedirt.com "Imelda is the go-to person for natural beauty in London, I've learnt so much from her and her team." -- Ella Mills Deliciously Ella "Imelda and her team have been teaching their customers, including me, about the best botanical brands out there for years. Now all their experience is bound together in this wonderful beauty guide." -- Melissa Hemsley Hemsley + Hemsley "I can't put this book down #bestbeautytips" -- Tata Harper Tata Harper "The Nature Of Beauty focuses on organic skincare, botanical beauty rituals and clean cosmetics, serving as a guide to empower us to make the right shopping choices when it comes to natural beauty" -- Wendy Rowe wendyrowe.com
Imelda Burke is a leading expert in modern natural beauty and highly respected all over the globe as one of its earliest champions. The biggest natural beauty brands from around the world began their retail life at her shop. Content Beauty, in Marylebone, London, has a loyal, international following since opening its doors nearly 10 years ago. Imelda writes The Green Edit for The Telegraph and travels all over the world as a spokesperson for the natural beauty movement.