Author(s): Samantha King

Breast Cancer

"Samantha King explains how, beyond being an all-too-frequent and still-too-lethal disease for many women, breast cancer is a corporate dream come true." -- Herizons "Fascinating. King's deft and thoughtful interpretation of the pink ribbon phenomenon is an important wake-up call. Going against the grain, she takes a clear-eyed look at a trend that often seems to outshine the disease that put it on the map." -- Women's Review of Books "King's criticisms of breast-cancer philanthropy provide a new means of looking at one of our culture's most celebrated causes. For anyone who has ever squirreled away yogurt lids for the cause, Pink Ribbons, Inc. is food for thought." -- Bitch Samantha King traces how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship. Here, for the first time, King questions the effectiveness and legitimacy of privately funded efforts to stop the epidemic among American women. Highly revelatory-at times shocking- Pink Ribbons, Inc. challenges the commercialization of the breast cancer movement.