Author(s): Josh Sims
From its origins the Italian battlefields of the Second World War, to movie roles as Audrey Hepburn's transport in Roman Holiday and Sting's stylish companion in Quadrophenia and on through the current vintage revival, the classic Italian motor scooter is an enduring design classic from the 20th century. Scootermania celebrates the superbly simple vehicles that are so symbolic of freedom, style and the modern world. Originating in the 1940s in Milan and Pontedera, Tuscany, the scooter became an enduring transport choice for young people and urban environments. Early chapters look at scooter racing and long-distance attempts, and their role as an anti-tank weapon in the French army. There is engaging coverage of place of scooters in popular culture from films, music and fashion including the way that a host of disparate groups has made the bikes their own - from the British Mods of the 1960s and 1980s to their role in American and Japanese fashion and in their Italian homeland. The evolution and design of classic models as the Vespa 150 GS and the Lambretta Li 150 Series 3 are covered while scooter stars such as Enrico Piaggio and Georges Monneret are celebrated in their own words.
The book also includes a number of specially photographed features on modern scooter designers, collectors and artists.
A stylish celebration of the scooter, a transport icon of the 20th century.
Josh Sims is a journalist who contributes to The Financial Times, The Independent, Wallpaper and Esquire writing on style and trends including menswear and cars. He is editor of the social trends journal, Viewpoint.