Author(s): Geoffrey A Moore
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else?probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature years?making changes on the fly while fending off challenges from every quarter.
?Less a cookbook than a detailed menu of meals that can be prepared to turn your competitors into dinosaurs. Brontosaurus burger, anyone ?"BusinessWeek" ?"Dealing with Darwin" provides a lucid and engaging perspective on managing innovation.? ?Ed Zander, CEO, Motorola ?Moore has delivered an innovative and instructive treatise on innovation.? ?"The Boston Globe" ?"Dealing with Darwin" is teeming with ideas and practical advice.... Moore's new book is a very significant and valuable addition to the strategist's bookshelf.? ?"Strategy and Leadership"