Perfect for novice Web designers, this fun and easy guide demystifies the entire Web site building process, from site design and page building to launching, updating, and promoting a site. Updates in this edition include designing with CSS, image editing with the latest edition of Photoshop Elements, page building with the latest version of Dreamweaver, adding a blog element to a site, and using Google Analytics to evaluate site performance. The value packed companion CD-ROM includes trial versions of software covered in the book as well as sample templates, graphics, and scripts.
Introduction. Part I: Planning and Designing Your Web Site. Chapter 1: The Zen of Sites. Chapter 2: Pouring the Foundation. Part II: Building Your Site. Chapter 3: Web Page Construction 101. Chapter 4: Working with WYSIWYG. Chapter 5: Cascading Style Sheets. Chapter 6: Designing for Site Navigation. Part III: Adding Sparkle to Your Site. Chapter 7: Getting Graphic. Chapter 8: Plugging In Scripts and Applets. Chapter 9: Web Sights and Sounds. Part IV: From Blogs to Toons - Good Content Makes Contented Visitors. Chapter 10: Letting 'Em Have Their Say. Chapter 11: Bloggin' the Night Away. Chapter 12: Using Content Providers. Part V: Raking In the Bucks. Chapter 13: Stalking the Wild Dollar: Internet Commerce. Chapter 14: Kaching! Kaching! Gettin' Paid. Chapter 15: Examining Affiliate Programs. Part VI: Publishing and Publicizing Your Site. Chapter 16: Letting the World In: Choosing a Host and Domain Name. Chapter 17: Publicizing Your Site. Chapter 18: Web Aerobics: Tuning Up Your Site. Chapter 19: Keeping in Touch with Visitors. Part VII: The Part of Tens. Chapter 20: Ten Great Places to Get Advice. Chapter 21: Ten Fabulous Tools for E-Commerce. Chapter 22: Ten More Great Add-Ins. Part VIII: Appendixes. Appendix A: Glossary. Appendix B: About the CD. Index.